6 steps A/B Testing for CRO Success

A/B Testing

What is A/B Testing? A/B testing is a powerful technique used to compare two versions of a webpage or marketing material to determine which one performs better in achieving a specific goal, such as increasing sales or sign-ups. The process involves splitting the website traffic or audience into two groups, showing each group a different version of the webpage, and analyzing the results to identify which version is more effective in achieving the desired outcome.